Jellybean Creative is a leading foodservice pr and marketing agency.

We help top brands with foodservice marketing, foodservice pr, foodservice digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Jellybean Creative Solutions - Foodservice Marketing and PR Agency

The Asian food trend that’s taking over my life

Posted on 2nd March 2016 in Industry News, Interesting Stuff
Written by: Laura Ness

Foodservice Design - The Asian food trend that's taking over my lifeDid you know that Asian food is the UK’s fastest growing cuisine? With a market value of £3bn!* The rate of growth in popularity for this style of food is insane, but I can totally see why, because since I started experimenting with Asian ingredients (specifically Pan-Asian) I literally can’t stop.

It all came about when a few of my clients started manufacturing Pan-Asian ingredients and I began to research and find out more about this fascinating, absolutely delicious cuisine. I’ve always been a fan of a noodle broth but now I’m experimenting daily with more unusual (for me) ingredients. Edamame beans, miso, Sriracha, udon, rice wine vinegar, Gochujang, the list goes on.

And limes. I’m sure everyone agrees that limes literally make everything taste like a million dollars (but much less papery).

Next on my list to tackle – KIMCHI.

If you work as a caterer in the hospitality market I would massively encourage you to try Essential Cuisine’s new Asian range. So good. I never want my sample pots to end! Check them out here: http://bit.ly/1TMPVnB

Photography by Essential Cuisine.

Source: Zest Quest Asia 2015


Jellybean Creative is a leading foodservice pr agency. We help top brands with foodservice web design, pr, food service marketing, foodservice digital marketing and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

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