Jellybean Creative is a leading foodservice pr and marketing agency.

We help top brands with foodservice marketing, foodservice pr, foodservice digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Jellybean Creative Solutions - Foodservice Marketing and PR Agency

Beautiful on the Inside

Posted on 9th January 2015 in Industry News
Written by: Sam Rooke

Beautiful on the insideAs a kid of the 70s, when odd shaped veg was all the rage – whether it be a record breaking marrow, a Siamese carrot or cress hair which grew out of an egg-shell – I’m delighted to see our ‘should-be’ politician/chef Jamie Oliver and his mate Jimmy the farmer campaigning for wonky veg to be sold in our supermarkets!

For those of you who didn’t watch their new Channel 4 programme ‘Friday Night Feast’, then good on you for doing something more exciting than watching TV on a Friday night, but get on catch-up and watch the masters at work. They’ve already convinced Asda to trial ‘Beautiful on the Inside’ – a range of ugly produce sold at a 30% discount.

With January renowned for being a ‘tightening of the belt’ month, get yourself down to your local Asda and indulge in as much old-fashioned odd shaped veg as you can shake a wonky stick at :-)

http://www.jamieoliver.com/news-and-features/features/reclaiming-wonky-veg/


Jellybean Creative is a leading foodservice pr and communications agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

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