Jellybean Creative is a leading foodservice pr and marketing agency.

We help top brands with foodservice marketing, foodservice pr, foodservice digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Jellybean Creative Solutions - Foodservice Marketing and PR Agency

We go back to school courtesy of Horizons

Posted on 16th October 2014 in Interesting Stuff
Written by: Jodie Weller

Foodservice Digital Agency - HorizonsBeing new to Jellybean and the foodservice industry, I was excited to attend the Horizons Key Club & Study Tour this week with some of my fellow beans. For a few of us newbies this was a great opportunity to have a full introduction to foodservice whilst for others; it was a chance to find out about the latest industry updates and stats.

Here’s a summary of the key points I took away from the session (based on the latest 2013 figures):

•    The total food and drink sales to consumers is £44.9 billion (excluding drinks not served with meals) – serving 7.8 billion meals per year.
•    Each year caterers spend £44 billion – one third on labour, one third on disposables and the rest on food and drink.
•    Quick service is the largest operating sector within foodservice making up 26% of the total meals served in the UK, with 32,353 outlets. This sector is growing and is a key market driver.
•    Discounting is evolving, with outlets moving away from the use of discount vouchers, and making these discounts part of an overall offer, rather than something that is an add on.
•    Growth sectors to look out for include casual dining, breakfast, healthy eating and fast casual dining.

It’s no secret that the foodservice industry is a complex one, but it’s also one that is full of opportunity. I for one am excited to be starting my adventure into the world of foodservice and with the added bonus that I am also part of the leading foodservice agency!
We’d like to say a big thank you to Horizons for this insightful session.


Jellybean Creative is a leading foodservice marketing and communications agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

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