In the highly competitive environment that is foodservice, identifying new opportunities and tapping into new audiences is vitally important. But according to Technomic, UK restaurants are doing just that by introducing concepts different to their usual service style. Here are a few examples…
Anyone who loves PAUL’s pastries and sandwiches may be interested in paying a visit to the new Le Restaurant de Paul which has opened in the back of its Covent Garden bakery. Think beyond mouth-watering pastries and freshly baked bread – the chains new brasserie-style casual-dining concept promises ‘best-loved French favourites, at their most affordable’ and serves breakfast, lunch and dinner all to the same quality we associate with PAUL.
At the other end of the scale, as reported by Big Hospitality, Ed’s Easy Diner is targeting on-the-go customers with the launch of Ed’s Dinerette, which offers a new, smaller menu of customer favourites. Ed’s Easy Diner experienced strong growth in 2013, and the chain hopes that the Dinerette will allow opportunities for further growth.
Smaller chains also shouldn’t be forgotten! Japanese restaurant Roka is launching a more casual lunch spot, Shochu Kanteen in September 2014. As revealed in Technomic’s research at the beginning of the Summer, Asian restaurants were one of the leading full-service menu segments in 2013, highlighting the growth opportunities for restaurants such as Roka.
As a lover of all things foodie, these new concepts that are hitting the high street can only be a good thing – giving us even more choice of new places to try and new foods to experience!
So all that’s left to do is keep an eye out for new openings on your high street and make sure you’re first to experience them – I know I will be!
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