Jellybean Creative is a leading foodservice pr and marketing agency.

We help top brands with foodservice marketing, foodservice pr, foodservice digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Jellybean Creative Solutions - Foodservice Marketing and PR Agency

Behind the Scenes

Posted on 28th May 2014 in Industry News, Jellybean News
Written by: Katie Hinksman

Foodservice Digital Agency - Behind the ScenesIt had never crossed my mind the amount of preparation, time and skill it took when photographing food. Although there are all those Instagram #foodporn shots out there where people have boosted the life out of their Saturday night takeaway, it doesn’t really compare to the quality of professionally shot food. Very recently I had the pleasure of spending time at a shoot photographing cakes and ice cream sundaes, I bet you can imagine how gutted I was when it wasn’t Brussels sprouts and cabbage…

Although the tasting of the food is very pleasing, it is equally as enjoyable getting stuck in and deciding what props work well with the food being shot. As well as this, there is also time spent waiting for the home economist to ensure the food looks faultless and includes all the correct ingredients before being photographed. Once everything has been prepared it’s lights…camera…action!

If you don’t have the option of a professional photo shoot for your surprisingly amazing home-made pecan pie, then why not whip out your iPhone and try some of our photography tips:

· Lighting – The best way to photograph food is in natural daylight

· Space – Don’t have too much going on in the picture; remember space is your friend! Focus on what you want to stand out

· Less is more – Don’t suck the life out of the photograph by boosting the image so much it looks like it’s on fire!

· Try different angles – Not even professional photographers get it right the first time, it can take several attempts before the image is exactly how you imagined

· Research – Look at how others have shot images of food alike what you are and use this as influence

Why not check out some of our food shots on http://instagram.com/jellybeanagency

Or tweet us some of your shots you are proud of @JellybeanAgency


Jellybean Creative is a leading foodservice marketing agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Tags:

GET IN TOUCH!