We’re four months into 2014 and it’s clear to see that there’s a new trend taking over UK restaurants and pubs. Introducing… the rise of the new bar concept!
It seems to have become an almost daily occurrence to be notified of a new bar opening, a revamp or a high profile takeover of one brand by another, but it’s exciting and a trend which I’m more than happy to experience as I count myself in the target market, Generation Y;
Noun: Generation Y; plural noun: Generation Ys
1. The generation born in the 1980s and 1990s, comprising primarily the children of the baby boomers and typically perceived as increasingly familiar with digital and electronic technology.
Recent research by Technomic into UK foodservice establishments in 2014, has found that this growing trend is partly due to the evolving adult-beverage tastes and the growing enthusiasm in craft beer and cocktails as well as improving food menus that are being offered.
Young consumers are known for being more open to trying new concepts, whether it’s the quirky decor or the food and drink on offer, and this openness is leading the foodservice industry to push the boundaries in order to cater to consumer demand.
An example of one well-known chain, which has become a staple to any bustling high street and one which the majority of us can claim to have spent a merry Saturday night in, is Revolution Vodka Bars who will be rebranding as Revolution Cocktails and Kitchen. The company plans to move away from its vodka focus and open up its offering to the variety of rum and gin which their predominately younger consumers are looking to sample on a night out.
Not only will it be interesting to see how Revs, as it’s affectionately known, will adapt, but also how this continued rise in new bar concepts could potentially change the face of our high streets and more importantly, our nights out!
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