Jellybean Creative is a leading foodservice pr and marketing agency.

We help top brands with foodservice marketing, foodservice pr, foodservice digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

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London Food Porn

Posted on 13th March 2014 in Interesting Stuff, Jellybean News
Written by: Leigh Felstead

PR Agency Foodservice - Flesh and BunsIn my last blog I reviewed one of Reigate’s delights – ‘The Dining Room’. Tony Tobin’s well-mannered eating establishment – perfect for unwinding with your loved one after a busy and stressful week in the office.

This time I’m going to talk about an in-yer-face, rock-‘n’-roll Central London dining venue. Bone Daddies, Flesh & Buns.

It’s the second restaurant from the owner and creator of ‘Bone Daddies’ ramen in Soho – a Japanese/US inspired noodle bar with a difference.

Flesh & Buns describes itself as a Izakaya (a Japanese drinking establishment which also serves food), however East Asian meets US gourmet-junk food-joint is a more appropriate description.

Set in a basement in Covent Garden with loud music (and even louder toilets), the main restaurant is dominated by a large communal table, which cuts it in half. Diners are encouraged to sit and eat together and the whole place has an atmospheric buzz about it.

Although the name may sound like a lewd search term used by an adolescent (this may be where the toilet décor inspiration came from), it in fact has meaning behind it – ‘Flesh’ refers to the meat, which you stuff into soft white steamed rice-flour ‘Buns’, which in my opinion are delicious.

The menu has a variety of Japanese/US inspired eats ranging from sushi to steaks – you’re sure to find something on there that will tickle your taste buds and suite your appetite.

To finish off your meal, you have to have the S’more – slabs of marshmallow, which arrive on sticks, ready to toast over your very own personal fire-pit, before sandwiching between biscuits and attempting to eat.  This dessert sums Flesh & Buns up perfectly – fun, a bit showy and not to be taken too seriously!


Jellybean Creative is a leading foodservice marketing and communications agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

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