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#SocialMediaWeek

Posted on 18th February 2014 in Insight, Interesting Stuff
Written by: Jess Sewell

Facebook recently celebrated its 10th birthday so I thought I’d take a look back on the past decade of social networking…

I was still under 10 when Facebook was born but it was not long after (when I joined secondary school at 11) I entered the online world and never looked back – MySpace and Bebo were first up for me and after Facebook became available to the world in 2006 my profile was created and I shared my life with fellow Facebookers.

The phenomenon that is Facebook now plays host to 1.23 billion monthly active users as of December 31st, 2013 – 757 million of which are daily active users.[1] Facebook offers something for everyone and stats support this by showing the sites’ demographic mix: as of 2013 the largest groups represented were 25-34 year olds (26%), 18-24 year olds (23%) and 35-44 year olds (18%) with the male / female split being straight down the middle at 50%.[2] Facebook intended to connect the world, and that, it is most certainly doing.

Shortly after the success of Facebook, Twitter was launched in the same year, making 2006 a year of social-networking.

Eight years on and Twitter now has over 500 million registered users whom have sent 170 billion tweets – 400 million of those tweets being sent out on a daily basis.[3] Giving the world freedom of speech (in no more than 140 characters), Twitter is now one of the ten most-visited websites,[4] and has been described as “the SMS of the Internet”.

For years I’ve perceived these platforms as social sharing sites for gossiping, keeping in contact with friends and sharing useless updates in miserable attempts at increasing popularity.

It wasn’t until I threw myself in to the world of full time work at the age of 18 that I realised these social networks are in fact hotbeds for B2B and B2C communication – who would have known? (Well apparently the thousands of companies on Facebook and on Twitter did)…

To put this into perspective, today, more than one million websites have integrated with Facebook[5] in various ways; proving that the platform provides something for everyone – businesses especially.

As of 2012 (and we’ve come a long way on the web since then), 77% of B2C companies and 43% of B2B companies acquired customers from Facebook alone.[6]

80% of users stated they preferred to connect with brands through Facebook compared to any other social networking site[6] and that they wanted a brand to find and approach them – something having an online profile as a customer helps achieve.

Like Facebook, Twitter is popular amongst many a business with over half of SMEs questioned in a recent survey, saying that their use of Twitter drives website traffic. 93% surveyed said that the platform is easy to use, while 79% said Twitter is a valuable tool for business and 70% said it is a productive use of company time.[7]

However, as far as social networks for professionals and business owners go, LinkedIn owns the space with 97% of business executives having had or currently holding a LinkedIn account.[8] Research carried out by Marketing Charts also found that 41% of small business owners chose LinkedIn as the social media tool which had the greatest potential to help their firms. In fact more CEOs chose LinkedIn than chose Facebook, Twitter, YouTube, Google+ and Pinterest combined.

So, if you aren’t yet taking advantage of social media for your business, start thinking about which platform is right for you. Sign up, stay active and grow your business.

Why not get in touch with us today to find out how Jellybean can help meet your social media needs with ‘Bloom’, our social media offering, and follow us on twitter (if you’ve already joined the party) @jellybeanagency to stay ahead of the curve!

For more information on social networking in the OOH market check-out our Bloom infographic here.

[1] Facebook
[2] Pingdom
[3] Wishpond
[4] Experian Hitwise
[5] Uberly
[6] Business2Community
[7] Nielson, nov 2013
[8] Search Engine Journal


Jellybean Creative is a leading foodservice marketing and communications agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

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