Jellybean Creative is a leading foodservice pr and marketing agency.

We help top brands with foodservice marketing, foodservice pr, foodservice digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

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Gluten-Free Scam?

Posted on 8th November 2013 in Industry News, Interesting Stuff
Written by: Sue Foulsham

Having just read an article in the press bewailing what is called the ‘Gluten-Free Scam’, I thought I would throw my two-pennyworth in. I have recently had to adapt my weekly shop to accommodate a house guest who suffers with coeliac disease. We have to read every ingredient list looking for the dreaded words ‘wheat’ or ‘wheat extract’ before any food makes it into our shopping trolley.

Of course the simple option is to head for the “Free From” section of the supermarket aisle. This maybe the easy option when it comes to catering for a gluten-free diet on a day-to-day basis, but it certainly isn’t easy on the pocket.  A loaf of Genius Gluten-free bread is £3 in Tesco’s, nearly three times the cost of a similar sized loaf, and their Free from pasta is 50% more expensive. It seems to be the basic foodstuffs which cost the most.

Gluten-free foods are often marketed as a healthy option, but often extra fat and sugar have been added where we wouldn’t expect them, to make foods tastier. We are even now being offered gluten-free hummus – which never contained gluten in the first place!

Of course there will always be the occasion where buying pre-prepared foods are a godsend, such as a special dessert, but  I think from now on we will revert to good old fashioned cooking from scratch, using fresh meat, fish and vegetables, which I am sure will be far healthier and cheaper. More time consuming maybe, but much more satisfying and tasty.


Jellybean Creative is a leading social media foodservice agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

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