As an independent agency we have ploughed our own furrow for over 26 years now. However, we are not arrogant enough to think we know it all and often a little bit of outside expertise can be a very useful thing. Hence our recent decision to join the MAA (Marketing Agencies Association). Industry bodies often get tarred with the brush of ‘stuffy’ or ‘self-serving’, but nothing could be further from the truth when it comes to the MAA. Set-up to support and serve the interests of agencies, the MAA couldn’t be further from the stereotypical ‘boring association’. Staffed by experts in their field and with a real passion for the industry, the MAA offer a wealth of support for their members and we are already finding them to be an invaluable partner.
We had of course already tapped into their training sessions on an ad-hoc basis, but by becoming a fully-fledged member we have access to so much more. From best practice guidance and consultancy, to management development, input into think tanks, commercial issues, procurement advice, legal advice, financial management best practice and new business development – they offer a comprehensive service tailored to the needs of agencies. But they don’t just take any old ‘riff raff’, all member agencies have undergone thorough checks to ensure they are of a suitable calibre, which also gives prospective clients a level of reassurance regarding our standing as an agency. Of course the MAA isn’t the only body we are members of, as we are also proud to be listed with Recommended Agencies Register (RAR), to be a member of the CIPR, MRA, D&AD and are also a B2B Marketing top 50 agency. Not bad going for an independent agency from the bright lights of Leatherhead!
To find out more about the MAA visit http://www.marketingagencies.org.uk/about/maa
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Company No. 2303631. Registered Address: 4 Bridge Street, Leatherhead, Surrey KT22 8BZ