Jellybean Creative is a leading foodservice pr and marketing agency.

We help top brands with foodservice marketing, foodservice pr, foodservice digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Jellybean Creative Solutions - Foodservice Marketing and PR Agency

Mental Cakes

Posted on 5th July 2013 in Interesting Stuff
Written by: Guest Blogger

Foodservice PR - Mental CakesWho doesn’t love cake? The answer to this question is no one or at least it should be. But the question we all fail to ask is does cake love itself? This may sound absurd but it is this idea that has sparked avid baker Emma Thomas to open a chain of cake shops selling depressed cakes. That’s right, grey cakes, ugly cakes, cakes that feel isolated and alone are soon to be readily available at The Depressed Cake Shop in London from the first weekend in August of this year. Inspired by staggering statistics that claim one in four of us will be affected by a mental health problem at some stage in our lives, Ms Thomas is keen to raise awareness and funds for Mental Health Charities in the UK. Her cake selection includes uniquely unappealing cakes, cookies and pastries all presented in equally sorry states of depression. These delicious baked goods aim to express how depression can make you feel, emphasizing a disinterest in presentation through scruffy designs and gloomy colors that explore what exactly a depressed cake would look like. It’s not all blue news though as Thomas insists that the cakes will still appeal to the taste buds and her shops, which will also be located in Glasgow, Yorkshire, Derby and Cardiff, will provide a space for mental health to be openly and honestly discussed.  In Britain cake is used to mark almost every occasion of celebration whether it’s your Granddad’s 70th or your sister’s wedding day you can guarantee that at some point cake will be cut. Perhaps it comes as no real surprise then that there will soon be a cake for every mood. Mental health is still a taboo subject in 2013, leading people to often suffer in silence with conditions that drastically affect their quality of life. It is clear that this situation needs to be rectified and if cake is the answer then let us eat cake!

For an enticing glimpse at some of her products click here. To find out more information on mental health click here


Jellybean Creative is a leading foodservice marketing and foodservice pr agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

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