Schwartz, the leading brand in herbs and spices, wanted to leverage the launch of its new packaging into the out of home market to educate users on its point of difference against own label. To do this key insight was required so Jellybean conducted user research with members of the Craft Guild of Chefs to prove, once and for all, that Schwartz gives chefs more. Real time taste and user tests compared 3 Schwartz products against the same products from another brand and the results showed a massive 9/10 chefs agreed! With this powerful statistic under our belt, we created an integrated campaign including trade advertising, PLOFs, online media and a dedicated webpage. A free online sample helped drive trial, a competition to win an iPad increased engagement and a ‘Flavour Master Class’ video on Big Hospitality generated valuable sales leads. The campaign continues to achieve its objectives already delivering over 250 online sign ups, helping secure distribution listings and grow brand awareness.
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