The Recommended Agency Register (RAR for short) is an online sourcing tool for marketing and procurement professionals, set-up to help them find agencies based on peer recommendations from existing clients. For those who have not come across it, the basic premise of the site is much like the ‘Check-a-Trader’ concept, providing peace of mind recommendations when clients are looking to source an agency.
Agencies upload information about themselves including services, case studies, key personnel and news and invite clients to then rate them against a set criteria. As you would expect this is all done confidentially through the site, ensuring that it is independent and unbiased and clients can say what they really think rather than what they feel they should. RAR then use a special equation involving a minimum mean score and number of client recommends to ensure only highly recommended agencies are included on their register.
We thought this sounded like a very good idea and so we duly uploaded the information required and supplied a list of clients to recommend us. And ‘pow!’ – in the space of a couple of days we became a RAR recommended agency! So a big thank you to all our clients who have already recommended us (and a very gentle reminder to those who have an email sat in their inbox waiting for them to fill-in the quick questionnaire).
It’s always good to know that your clients are happy and value your work and it must be said that this has been a really positive process for us. We have always been able to rely on our clients to recommend us through word of mouth, and have successfully grown over the past 26 years by recommendation. But as the world of business moves increasingly online and the B2B decision making and procurement process starts with a Google search rather than a phone call, we value this online portal and look forward to seeing what new clients it may bring to our door!
To find out more and view our profile visit http://www.recommendedagencies.com/profile/5813/
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