Jellybean Creative is a leading foodservice pr and marketing agency.

We help top brands with foodservice marketing, foodservice pr, foodservice digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Jellybean Creative Solutions - Foodservice Marketing and PR Agency

The search is on in the restaurant industry

Posted on 26th April 2013 in Industry News, Insight, Interesting Stuff
Written by: Rachel Sumner

A recent study carried out in the US by SinglePlatform at Constant Contact and research firm Chadwick Martin Bailey has found that restaurants are the most searched industry on mobile devices.

The study revealed that in the last 6 months an impressive 81% of consumers have searched for a restaurant via a mobile app. In addition, 75% said their decision on where to eat was often based on the search results they received!

These findings show that the restaurant industry is far outperforming entertainment, retail, hotels and personal services – all of which are highly searched industries and illustrates that the need for restaurants to ensure their websites, in particular, their online menus, are up-to-date.

Other key findings from the US study include:

iPhone owners are more likely to search for a restaurant than other smartphone owners

  • 80% of consumers think it is important to see a menu before they eat at a restaurant
  • 84% of consumers are likely to look at more than one restaurant before choosing where to eat
  • 70% of consumers think it is important to be able to read the menu of a restaurant on a mobile device
  • 62% of consumers are less likely to choose a restaurant if they can’t read the menu on a mobile device

Although conducted in the US, the message is clear to all, no matter where they are based. Restaurants need to make sure that their online and mobile presence is up-to-date and accessible. Consumers are getting increasingly tech savvy and businesses need to constantly evolve so that they stay on top of what their customers’ are doing.

By doing this, they ensure they are delivering what they want and that results in happy customers and happy sales!

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<h3>Jellybean Creative is a leading public relations agency in foodservice. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.</h3>

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