When Moy Park teamed up with Jamie Oliver to create a range of ready-to-cook chicken products, they chose Jellybean to devise and activate their retail strategy. The integrated campaign included an internal launch and eye-catching creative to help introduce the exciting new products to the UK retail market. With the challenge of staying true to both Moy Park and Jamie Oliver brand values, Jellybean produced impactful internal comms materials, including a behind the scenes video with Jamie himself and design concepts for national press advertising. The campaign not only achieved internal buy in from key stakeholders but also the striking adverts have helped to drive sales on the shop floor. And with more new product s in the pipeline, this is just the start of a very impressive partnership!
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