Here at Jellybean we’ve been hard at work launching an exciting new consumer brand – Seara. An official sponsor of the 2014 FIFA World Cup Brazil™, the brand’s mission is to bring fun and flavour to life, a philosophy reflected in the bright and colourful press creative and website development. The products range from snacking 100% chicken breast bites, to cooked sliced meats, and party packs of chicken sticks and pops. All quick, convenient and full of flavour!
With national press advertising and a fun, impactful website, Jellybean has worked with the client on the brand from strategy to activation, an exciting and rewarding experience from which we’re now seeing real results.
The integrated launch campaign strategy aims to develop engagement with consumers, and includes interactive activity starting with a competition to win a PS3 and FIFA game to promote the football and fun credentials of the brand. It received a fantastic result with over 4,000 entries!
Following on from this, the most recent promotion is aimed at developing a sense of fun in the community with a competition to win sponsorship for 5 local teams across the UK and Ireland. This great prize includes football kits, training equipment, and even a dry cleaning fund – appealing to kids and adults alike! The competition has gained a great response so far, thanks to eye catching creative designs and promotion through social media.
We have also been involved in planning and running promotional events at national supermarket HQs, to help promote the new products and encourage buy-in.
This is only the beginning for this fantastic new brand, with lots more activity still to come in the lead up to the World Cup in 2014. Watch this space for more from Seara…
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