Jellybean Creative is a leading foodservice pr and marketing agency.

We help top brands with foodservice marketing, foodservice pr, foodservice digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Jellybean Creative Solutions - Foodservice Marketing and PR Agency

Greggs vs. Tesco – The Great Yum Yum Battle

Posted on 26th February 2013 in Interesting Stuff
Written by: Andy Wickes

Well, we like to think we break the big stories first here on the Jellybean blog. The water cooler moments of tomorrow start here you know.

Well, it appears that we were beaten to it this time (natch) by a previously unheard of Twitterer, who posited this question:

‘Who’s Yum Yum’s are better; @GreggstheBakers or @UKTesco?

Like we said, only the biggest of stories here on the Jellybean blog.

What followed showed not only the power of Social Media to amplify a small comment into a large online debate, but also an example (well mostly) of great humour and personality laid bare by the operators of both Greggs and Tesco’s Twitter accounts.

Here’s the exchange in full.

So what you might say? Well, the media picked up on it no only as an example of two giants of the high street going head-to-head over Yum Yum’s of all things, but also as a great example of two giants taking the time to respond to an individuals quest to answer what on the surface seems like a trivial issue. What went right for them?

Firstly, and vitally, both were doing their research in the social space, enough to detect this message and act upon it.

Secondly they had clearly been briefed well, to engender humour and personality into their posts (See ‘Do you sell whoopass in cans?’, ahem), both crucial traits in any behemoth aiming to create a compelling presence that feels familiar and approachable.

And lastly they entered into the spirit of the occasion, avoiding (well, just) the big brand battles that often clog up Twitter (Alan Sugar and Donald Trump anyone?) and saw the opportunity for banter, well aware that the awareness of both brands and ‘Yum Yum’ would do their sales no harm at all.

See the link below for the article online, and scroll down to see the exchange unfold.

Take note people, and vitally if you need any help with your social media strategy get in touch with Jellybean (Editors note: we do not sell Yum Yums.)


Jellybean Creative is a leading food and drink pr agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Tags:

GET IN TOUCH!