Jellybean Creative is a leading foodservice pr and marketing agency.

We help top brands with foodservice marketing, foodservice pr, foodservice digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Jellybean Creative Solutions - Foodservice Marketing and PR Agency

(Letter)Pressing Matters

Posted on 3rd December 2012 in Jellybean News
Written by: Andy Wickes

Foodservice PR Agency - (Letter)Pressing Matters

As a Creative Department we are always keeping ourselves at the cutting edge of technology and techniques. However, there comes a time when all the technology in the world doesn’t quite cut it when you want to hone your skills in a certain area. So, we find ourselves standing at 09.00 am on a chilly December morning outside the studios of legendary letterpress printers New North Press in London’s east end.

After watching the brilliant documentary ‘Typeface‘ a few years back about the artisan typographers at Hamilton’s Wood Type Museum in Wisconsin, I had a longing to learn the process of hand setting wood and lead type, and then printing using the old-fashioned letterpress technique.

And so we spent our morning selecting our typefaces, measuring each character and line in points and em’s (no changing the font size here with a click of the mouse) and then literally leading (with strips of lead), kerning (with strips of lead) and adjusting line length, justification and height with a baffling array of blocks, spacers, magnets and ‘furniture’ – when our poster was set firm in the galley we were ready to ink and print. Each galley was inked, adjusted, proofed, re-inked, adjusted with tweezers, re-proofed, adjusted, paper substrate changed, pressures increased and proofed again until we had a galley worthy of an actual print.

Above are our final efforts on what proved to be a fabulously rewarding day learning how to consider the real charm and beauty of hand-done typography, and the significance and nuance of using typography alone as our means of conveying a message.

Thanks go to Graeme and Beatrice at New North Press for their patience, humour, hospitality and expertise in guiding 5 newbies through the process to a finished print.

We hope we put everything back in the right order!


Jellybean Creative is a leading foodservice pr agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

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