Jellybean Creative is a leading foodservice pr and marketing agency.

We help top brands with foodservice marketing, foodservice pr, foodservice digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Jellybean Creative Solutions - Foodservice Marketing and PR Agency

Food for thought…

Posted on 27th July 2012 in Industry News, Insight
Written by: Laura Ness

With one of the biggest sporting events around the corner and finally a change in weather, it’s a great chance to get out of the house and make the most of this exciting time. With many of us attending festivals, going on holiday and some lucky people spectating at Olympic events, it’s inevitable we will all be eating out at some point, and according to a recent survey, where we choose to eat needs as much thought as planning our days out.

The survey, carried out for the Food Standards Agency, revealed that about three quarters of people in the UK are willing to take food safety risks when eating out, putting them at an increased risk of food poisoning. This could be slightly worrying with the Olympics expecting to see more Brits and visitors from abroad eating out.

The survey also revealed that of the 2205 people surveyed, 26% of these take food risks whilst on holiday and 15% admitted to overlooking food safety when at sporting at music events.

To avoid food poisoning, the FSA have suggested several steps which include washing hands before eating, looking for a good hygiene rating for the food business and ensuring the premises you are getting your food from is clean. Although the FSA will be carrying out inspections in food businesses, we suggest you check for yourself before choosing where to eat so that you can have a hassle free summer and enjoy all the events you may be attending!
More stats from the survey:

28% said that they are more likely to overlook food safety following an evening out
25% of the people said that they would never take a food safety risk
18% of the people thought that kebabs are more likely to lead to food poisoning, when only 2.6% noted that they suffered a food poisoning in the past due to kebabs
3.7% of the people thought that cooked meat or fish led to food poisoning – but about 25% said that they had fallen ill in the past due to these foods


Jellybean Creative is a leading foodservice marketing and communications agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

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