Jellybean Creative is a leading foodservice pr and marketing agency.

We help top brands with foodservice marketing, foodservice pr, foodservice digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Jellybean Creative Solutions - Foodservice Marketing and PR Agency

Satsumos, the new super-size fruit

Posted on 9th August 2011 in Industry News, Insight, Interesting Stuff
Written by: Alex Gore

The Daily Mail reports that a new supersized citrus fruit, the Satsumo from Japan, will soon be on sale in Marks and Spencer stores in the UK. Weighing around six times more than the Satsuma, the fruit is the result of cross-breeding between a Japanese kiyomi (a satsuma and orange cross) and a ponkan (a Chinese mandarin). The Satsumo is said to be deliciously sweet, seedless and easy to peel and is expected to be hugely popular with customers.

The grapefruit sized Satsuma is not the only bizarrely shaped fruit to ever hit the shelves of M&S. In the past the high street store has introduced baby pears, tiny tangerines extra-large cherries and small lemons to their fruit loving customers. After the success of the Chinese tiny tangerine, introduced last year, it was only natural that M&S would develop something bigger and better.

Matt Pudney, M&S citrus buyer, said: ‘We’ve scoured the globe with our growers to find new fruits for our customers to enjoy. This really is an incredible piece of fruit and a fun way to get one of your five a day.’

Costing £1.99 per kilo, the ‘largest satsuma on the high street’ will be available from Sunday at selected Marks & Spencer stores. ‘The next big thing’ on the fruit shelves, weighing 12oz with a 12 inch circumference, is far larger and heavier than the 2oz traditional stocking filler and sure to be a hit with shoppers.


Jellybean Creative is a leading foodservice marketing and foodservice design agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

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