This is an interesting development for restaurant chains wanting to benefit from the power of social media to drive footfall.
Yo Sushi has been selected as the only restaurant to participate in the launch of Facebook Deals.
Hot on the heels of social networking applications such as Foursquare and Gowalla, which allow users to ‘check in’ at various locations, Facebook Deals will allow businesses to offer ‘deals’ to customers who check in at their locations via their smartphones.
A great example of how mobile technology not only puts the locations and reviews of nearby restaurants into the palm of your hand, but restaurateurs are now able to deliver offers directly to those who ‘promote’ their sites via these channels.
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