Advertisers in the UK are set to boost their online display and search investment this year, while also leveraging tools including Facebook apps and Apple’s iPad. New Media Age surveyed the country’s leading interactive agencies, finding that display expenditure should rise 9.3% in 2011 and SEO is set to increase by 4.4%. In 2010 the study predicted a 9% expansion for search and a 6% rise for display and in 2009 these increases stood at 17% and 10% respectively.
The recession has led many marketers to prioritise the basics with a renewed emphasis on branding using attractive formats like web video, and the possibility of scaling campaigns. This year could be good for display because of improved targeting, reduced wastage and improved platforms.
Data sourced from WARC, NMA
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