Jellybean Creative is a leading foodservice pr and marketing agency.

We help top brands with foodservice marketing, foodservice pr, foodservice digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Jellybean Creative Solutions - Foodservice Marketing and PR Agency

10 Trends for 2010

Posted on 16th December 2009 in Industry News, Insight
Written by: Fiona Rickard

2010 is rapidly approaching and we would all like a crystal ball to know what the key drivers, influences and trends will be that will affect consumers, clients, customers and businesses.  Today I read an interesting article by trendwatching.com which highlighted the top 10 trends for 2010’. In brief they were:

1. BUSINESS AS UNUSUAL –  Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss.

2. URBANY – Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world.

3. REAL-TIME REVIEWS – Whatever it is you’re selling or launching in 2010, it will be reviewed ‘en masse’, live, 24/7.

4. (F)LUXURY – Closely tied to what constitutes status, which itself is becoming more fragmented, luxury will be whatever consumers want it to be over the next 12 months.

5. MASS MINGLING – Online lifestyles are fueling ‘real world’ meet-ups like there’s no tomorrow, shattering all predictions about a desk-bound, virtual, isolated future.

6. ECO-EASY – To really reach some meaningful sustainability goals in 2010, corporates and governments will have to forcefully make it ‘easy’ for consumers to be more green, by restricting the alternatives.

7. TRACKING & ALERTING – Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control.

8. EMBEDDED GENEROSITY – Next year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers.

9. PROFILE MYNING – With hundreds of millions of consumers now nurturing some sort of online profile, 2010 will be a good year to help them make the most of it (financially), from intention-based models to digital afterlife services.

10. MATURIALISM | 2010 will be even more opinionated, risque, outspoken, if not ‘raw’ than 2009; you can thank the anything-goes online world for that. Will your brand be as daring?

To find out more or subscribe to this update contact www.trendwatching.com

Tags:

GET IN TOUCH!