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Twitter, Facebook help companies learn consumers’ opinions

Posted on 4th August 2009 in Industry News, Insight
Written by: Andy Wickes

More businesses are turning to social-media outlets such as Twitter and Facebook to monitor their corporate images. Employees at Ford, PepsiCo and Southwest Airlines, among others, are monitoring customers’ online postings to gauge opinions of their companies and to react quickly to any potential public-relations problems. (Source – The Wall Street Journal )